Real estate prospects and clients have certain expectations of your digital marketing and online presence. They expect a mobile optimized website, an active blog and social media presence and an easy way to get in touch with you, just to name a few!
You don’t have to be a marketing expert to meet these expectations (especially when you use IXACT Contact), but you do need to be aware of some common digital marketing mistakes that could impact your ability to get the best results and most business via digital channels.
Here are five digital marketing mistakes real estate agents should avoid:
Using a generic website builder
While there are many generic online website building tools you could use to build an agent website, an effective real estate website requires specific features and functionality, including real estate listings, information about buying and selling, real estate CRM integration, and more. For the best return on your website investment, choose a website building solution that is designed specifically for real estate agents.
Not being mobile friendly
Just as the web and mobile devices have changed the way you market your real estate business, they have also changed the way your customers buy and sell homes. If your agent website isn’t mobile-friendly, you risk losing business to a competitor whose is.
Letting your website get stale
A website isn’t a ‘set it and forget it’ marketing tool. Both Google and your visitors look for sites with up-to-date content, images and graphics. At the very least, keep your listings current (you can do this automatically with IDX listings for agent websites) and maintain blog and social media feeds so that visitors have reasons to return to your site again and again.
Not keeping in touch
Every real estate agent knows the value of keeping in touch and nurturing relationships with both past clients and new leads. Automated email marketing newsletters, drip email campaigns and social media are great digital marketing strategies to keep in touch and can all be managed using a real estate CRM.
Losing track of contacts
A successful digital marketing strategy will result in more clients, leads and referrals than you can effectively manage and keep track of in a day planner or spreadsheet. Using a CRM ensures that you always know important personal details about your contacts, where each of your contacts is in your sales process and when you need to reach out next.
Thousands of real estate agents easily avoid making these digital marketing mistakes by using IXACT Contact. Start your FREE 5 week free trial of IXACT Contact now.
