This great blog post below, from IXACT Contact partner, real estate trainer, and author of “Sell With Soul,” Jennifer Allan-Hagedorn, is a good reminder to focus on servicing the loyal client base that you already have, and doing what you can to ensure you benefit from their referrals and repeat business.
The best source of future business is current business and if you’re not building on the relationships you currently have and, as Jennifer puts, it “knocking their sox off with your service,” you’re missing out on great opportunities down the road.
Here’s how you can use your IXACT Contact real estate contact management system to provide exceptional, world-class service to current and past clients:
1. Take advantage of the “Keep In Touch” feature to plan and schedule quarterly keep in touch calls, a round of golf, a coffee meeting, a pumpkin giveaway, and/ or anything else you’d like to do to stay in touch.
Your real estate contact management system will automatically remind you via email at the appropriate times. With IXACT Contact’s Keep In Touch functionality, you can even plan out the various tasks associated with a keep in touch event. If you’re strapped for time, it doesn’t get much easier than that!
2. Make sure you have drip marketing Activity Plans assigned to clients as soon as the transaction is finished.
3. Use the built-in Business Directory in your real estate contact management system to manage a list of home-related professionals so you can easily recommend a competent designer, florist, home inspector, etc., when asked.
When these businesses see that you’re recommending their services, they’ll be more inclined to return the favor and recommend you to their clients. And remember, when clients know they can call you for help, they become more loyal.
Here is Jennifer’s blog post:
A lot of agents I’m talking to are seeing a glimmer of hope – that is – they’re busy! The phone is ringing! The email’s jangling! Listing contracts are being signed and buyers are getting approved! Woo hoo!
I always say that when you’re busy… Click here to read more…