There’s good news for real estate email marketers – Americans are obsessed with email! A study by Adobe Systems, recently published in Forbes magazine, states that adults spend over 6 hours a day checking email. Study participants say they check email “around the clock.”
And if you thought email wasn’t hip enough for Generation Y, guess again! Millennials check email more frequently than Generation X or Boomer users.
Email obsession knows no boundaries. 90% of the study participants check personal email while at work – and check work email on personal time. Sneaking a peek at email is an irresistible urge, and is often done in the midst of some other activity.
For example, study participants admitted to reading email while watching TV, and while talking on the phone, or while using the washroom, and even while driving their car. About 30% of them said that checking email is the first thing they do each morning – before getting out of bed!
However, there are some common complaints about emails. According to the study, pet peeves include:
- Long messages that cannot be read without scrolling
- Messages that take too long to open due to images
- Spam
- Repetitive/pointless messages
- Too many messages
The Adobe Systems study presents some important takeaways. To capture attention with your real estate marketing emails, you must:
- Be concise
- Use graphics and attachments sparingly
- Be issued very early in the morning – or sent during the workday
- Include short subject lines that are true to message content
- Follow a reasonable interval between messages
- Contain content of interest and value to the reader
One last note: 47% of study participants said their use of email was likely to increase during the next 5 years! It’s time to strengthen your email marketing with a robust, affordable CRM for real estate. Effective email marketing requires an easy-to-operate, proven system to manage your lead database, and to make consistent lead contact for top-of-mind awareness.
IXACT Contact offers all this, plus high-tech features and insightful analytics. See what IXACT Contact can do for you today! Sign up now for the free 5-week trial!
Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.