Real estate agents understand the importance of email marketing, but some do not realize that real estate marketing is a form of content marketing. In fact, real estate agents are such good salespeople, that it can be difficult for them to stop “selling” to their audience!
In order to get your email recipients to convert to active clients, they must remain receptive to your messages. This means less “selling” and more distribution of content that is valuable and meaningful – whether or not the recipient is selling a home in the next 3 months.
This doesn’t mean you can’t talk about a free Comparative Market Analysis and new listings, but you’ll also need to rotate in some other topics. Ideally, your content should give your readers good information that’s worth their time – while engaging them with your brand.
Here are some content ideas for your email messages:
- Market news and trends
- Insurance savings tips
- Real estate investing tips
- Homeowner tips
- Energy-saving tips
- Mortgage and credit tips
- Lawn and garden tips
- Seasonal issues – preparedness
- Understanding tax assessments
- Local lifestyle and recreation
- Local school news and info
- Local charity events
- Area festivals and cultural arts
Your emails need to be concise, well-written and impactful, with enough information to show that you are a wellspring of knowledge and a problem-solver. Be sure to include links to pertinent sections of your website, blog and social media pages!
Using a content marketing perspective will help you create messages that not only get opened and read – but also get saved and shared!
Your email strategy should begin with a robust CRM for real estate that simplifies your lead management! IXACT Contact includes email campaign statistics and detailed insights about the effective reach of your campaigns. If you are not already using IXACT Contact, sign up now for the free 5-week trial!
Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.