Today’s blog post is written by Brandon Stuerke, a top business coach and marketing strategist. It originally appeared in RISMedia. A lot of what Brandon mentions as reasons why professionals are losing leads can be solved with a great real estate contact management software like IXACT Contact.
A few key points from this article stand out to us from a contact management perspective. Think about these things while you’re reading it.
1) Use your real estate contact management software’s automated website lead capture tool to automatically pull in real estate leads from your website and notify you via email when a new one comes through. This way, you can quickly contact the lead and put them on a drip email marketing campaign. Slow response times and lack of a lead capture on your website are two of the key reasons Brandon cites as to why businesses lose leads.
[stextbox id=”info”]”Slow response times and lack of website lead capture are two key reasons why businesses lose leads.” [Tweet this][/stextbox]
2) Cultivate your colder real estate leads by assigning them to one of the drip marketing campaigns in your CRM. This way, these leads won’t fall by the wayside and when they are ready to buy or sell, you’re the one they’ll contact.
Enjoy the article:
U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study.
But that’s not the only way they’re losing out on opportunities, says Brandon Stuerke, president of Advisors Edge Marketing, a specialist in marketing strategy and automation for financial advisors and other professionals.
“A study of more than 600 companies by Dr. James Oldroyd of MIT found that the odds of a lead entering the sales process were 21 times greater if the business made contact within five minutes of generating the lead versus contact in 30 minutes,” Stuerke says. “Another study, this one by the Harvard Business Review, found that the average response time by businesses to a generated lead is 42 hours—and that’s just for responses that occurred within 30 days.”