The 80/20 Rule in Real Estate Marketing: Focusing Your Energy for Maximum Results


A collection of colorful sticky notes with "The 80/20 Rule in Real Estate Marketing" written on them, illustrating a key real estate marketing concept.

What is the “80/20 rule”? In real estate marketing, it’s the idea that 80% of outcomes are the result of just 20% of your input. In real estate, this often means that 80% of your business comes from 20% of your leads—typically past clients and referrals. Instead of trying to do it all (and running […]

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Turn Your Connections into Closings: Exclusive Webinar for NC REALTORS®


NC REALTORS® Referral Marketing Webinar

NC REALTORS® Referral Marketing Webinar Building a successful real estate business isn’t just about listings and transactions—it’s about relationships. The most successful agents know that referrals are the key to long-term success, but generating a steady stream of them takes more than just hoping past clients will spread the word. That’s why attending our NC […]

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IXACT Contact Celebrates Winter 2025 Top Performer Award from SourceForge


Top Performing CRM IXACT Contact with the SourceForge Winter 2025 Top Performer Award displayed on top.

IXACT Contact is proud to announce that we’ve been named a Winter 2025 Top Performer by SourceForge. As a top-performing CRM, this prestigious recognition underscores our commitment to providing exceptional solutions for real estate professionals. Outstanding Reviews Showcase Exceptional Customer Satisfaction This award is based on outstanding customer reviews, ranking IXACT Contact among the top […]

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How to Make the Most of Your Real Estate Website


Your real estate website is one of the things that represent you and your business. You want your website to tell a story, contain helpful information, and show that you are the go-to person in your community or specialty market.   Branding The branding you have on your website is crucial because it should represent you […]

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Knowing What to Share on Social Media


When it comes to social media, it’s a big deal to be engaged. You must go beyond that daily post and respond to comments and questions on your various feeds.  Sharing your advice, tried-and-true best practices, and niche expertise are some of the most long-lasting ways to build your personal brand and lend more credibility […]

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