As an Agent, how do you differentiate yourself from a crowd of lookalikes? Along with many other things, a real estate CRM can help you get noticed, build relationships with your sphere of influence (SOI), and position yourself as an expert in your field – someone who buyers and sellers would love to work with.
So, here are five ways you can use your CRM to get noticed:
1. Send out a monthly e-Newsletter
A great monthly e-Newsletter will help you establish trust, credibility, and expertise with real estate leads and clients. And of course, it’s a fantastic way to stay in touch and get people calling YOU in between transactions. And remember that a good contact management system for real estate will come with a great professionally designed and written e-Newsletter every month.
2. Make use of targeted, drip marketing campaigns
Drip marketing is an effective way to convert real estate leads into listings and should be a vital component of your overall real estate marketing plan. According to The Referral & Repeat Marketing book by Morris Real Estate Marketing Group, all agents should be in contact with the homeowners in their community at least 17 times per year. One way to achieve this goal is via drip campaigns. These campaigns are perfect for busy agents because they’ll help you automate a lot of your real estate marketing so while you’re busy on the road, you’re marketing to hot leads at the same time.
3. Reach out on birthdays and home purchase anniversary dates
Reaching out to your leads and clients on their birthdays and home purchase anniversary dates is a great way to build relationships, and a perfect excuse to contact your clients in between transactions. Remember, if you fail to keep in touch properly, don’t expect much referrals or repeat business to come your way. Your real estate CRM will remind you when key dates arise so you can get in touch.
4. Send out Just Listed and Just Sold e-Cards or e-Flyers
If you have a new, hot listing or recently closed one (or more), you’ll want to promote this great news via Just Listed and Just Sold e-Cards or e-Flyers. Real estate leads ready to buy or sell want an agent with a successful track record and these e-Cards and e-Flyers deliver that message in spades! Also, these same leads may be interested in a property you’ve just listed, so it’s worth letting them know about it.
Make sure not to send out these cards or flyers to your whole real estate database; send them to the subset of your database you feel would be interested in what you’re sending (perhaps leads looking for a home in the same area you just sold one in). You can easily filter, group, and sort contacts with a good real estate CRM and send targeted communications to a select group of people. The contact management system for real estate should also come with professionally designed templates that make the whole process quick and easy.
5. Leverage the power of an integrated Business Directory
Agents often underestimate the business-building impacts of a Business Directory that’s integrated with your CRM. With a built-in Business Directory, you can easily filter and recommend the right home professional to your leads and clients in a snap.
Regularly recommending professionals like interior designers, plumbers, electricians, and mortgage brokers to your SOI comes with many benefits: 1) it gets clients calling you in between transactions to ask for your advice or recommendation, 2) it is a great way to provide value to your clients in between transactions, 3) it helps position you as a real estate professional who is “in the know” and well-connected, and 4) it helps you generate referrals as the people you refer to others will reciprocate and recommend you back.
Side note: remember to send real estate thank you cards when someone refers you. Never underestimate the importance of a handwritten card.
With a great real estate CRM, such as IXACT Contact, you can stand out in a competitive marketplace, get noticed, and build a successful referrals-based business. If you use the suggestions discussed in the article, you’ll maximize the value you get from your CRM and see some great business results.