If you’re hoping for more repeat and referral business, building relationships with your real estate clients and prospects is crucial.
You likely know that you need to take time to build rapport with every client, but putting that truth into practice isn’t always so easy. Agents have hectic schedules and are often juggling multiple buyers and sellers at once. They also have to constantly consider nurturing the relationships of those they’ve worked with in the past, as well as new clients and referrals.
Are you doing a good job of building meaningful relationships that lead to more repeat and referral clients? Read on to find out if you’re a real estate relationship building rock star.
Do you keep detailed notes about your contacts?
Keeping notes about your past clients and prospects in your real estate CRM will help you have more meaningful conversations when you connect. Are you keeping notes about family details, pets, milestones and more? This lets you connect with your contacts better on a one-on-one level and build stronger relationships.
Do you reach out on special days?
Almost everyone I know likes to be remembered on their Birthday. Do you make a habit of sending a note or calling a contact on their Birthday or the anniversary of their home purchase? If you’re not doing this yet, you’re missing an opportunity to connect and make your contact feel special. It’s easy to do! IXACT Contact will remind you when a special day is coming up, so you can send your well wishes.
Are you sending out a Monthly e-Newsletter?
Keeping in touch is a big part of building a good relationship. Sending a Monthly e-Newsletter to your contact list is a strong way to offer value, and ensure your prospects and past clients remember who you are. IXACT Contact comes with a Monthly e-Newsletter written and designed by real estate marketing professionals, helping you make the professional impression you want to each month.
Do you regularly touch base with your A List clients?
Checking in on a regular basis is an important part of any relationship. Use IXACT Contact’s Keep in Touch Call Reminders to let you know when it’s time to give your prospect or past client a call. And since you’ve kept good notes in your contact profile, it will be easy to strike up a conversation.
Do you reply quickly to inquiries?
We live in a society that expects fast results. If a potential new client or referral contacts you, whether it’s via email, phone call, or a lead generation form from your real estate website, you need to make sure you follow-up as quickly as possible. That’s why IXACT Contact sends you an immediate email alert and offers you the ability to automatically add prospects coming in through a contact form on your website to your database, while also instantly sending them a message to let them know you will touch base with them shortly.
Are you a resource for all things home-ownership related?
Home buyers and sellers look to their real estate agents as a beacon of knowledge. If they need a resource, whether it’s a referral for a home inspector, a mortgage lender or a contractor, you should be able to provide it. Take the time to build relationships with service providers in your area. When a client has something done on their new home, ask who they used and what their experience was. Continue to build your business directory and prove to your clients that you are an expert they can trust and depend on.
Do you provide excellent service?
It’s easier to have a meaningful ongoing relationship with your past clients if you provided them with excellent, professional service on their transaction. Meeting key dates and milestones is non-negotiable when listing or selling a home. No matter how friendly you are, if you drop the ball on an important task you won’t secure loyalty from your client. Be meticulous about completing each of your tasks throughout the transaction properly. With IXACT Contact’s Active Business functionality, you can track important property and listing details, key dates, showings information, and much more. You’ll assign listing and closing Activity Plans, get email reminders of important tasks and appointments, upload transaction-related documents, manage offers, generate service reports and track commissions.
Are you confident that you’re a real estate relationship building rock star? Using the right tools will help you build stronger relationships that lead to more repeat and referral business and save you time along the way!
Sign up for IXACT Contact’s 5 week free trial and start building more relationships that lead to more business.