It has been a busy couple of weeks. You’ve met with three new prospects, two of which came from referrals. A past client has just welcomed a new child into the family. An important referral source, a local florist, has recently moved his store to a new location.
Did you record this information into your real estate CRM?
If not, you run the risk of opportunities falling through the cracks.
Let’s face it. As an Agent, you have a lot of things on the go. It’s almost impossible to remember everything… like the correct spelling of a new prospect’s last name… or sending a “Thank You” card to a past client for recommending your services… or the new address of a referral source you value.
The good news is that you don’t have to remember if you record this information into your real estate database.
Your real estate CRM is more than just a mailing list. It’s your most important business asset; a vital means of building a future where you generate more and more repeat business and referrals.
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Don’t let it get out of date! You must continually:
- Add new contacts: prospects, clients, referral sources.
- Update information: phone numbers, addresses, birthdays, occupations, births.
- Record activities: phone calls, homes viewed, presentations, offers.
- Trim the fat: remove contacts that are not likely to do business with you again or refer you.
Spending just a few minutes each day (perhaps during a coffee break) updating your CRM will have a significant impact on the number of referrals and repeat client transactions you reicieve. Over time, you’ll generate more referrals, cultivate more repeat business and, ultimately, get more listings.
When’s the last time you updated your real estate database? Leave a comment below!