Need more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI). Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to their friends, relatives and acquaintances. What makes your SOI such a great referral source? Most of the […]
Real estate success stories are among the most persuasive elements of a real estate marketing program. People may forget the details of your credentials, such as years of experience or list/sold statistics, but your past real estate successes will stick. You may have testimonials and real estate success stories already featured on your website and […]
You don’t need to be reminded of the importance of setting goals. It’s critical to achieving the dreams you have for your real estate sales business. However, many Agents make the mistake of writing down their goals, and then sitting back and relaxing – as if they’re done for the day! That’s a recipe for […]
Look around you. It’s likely that you’ll see some type of billboard or ad with an Agent’s face on it. But have you noticed that Agents seem to sell themselves in the same way? “I’m the best,” “I’m #1,” “I’ve won 10 awards!” So the question is, how do you differentiate yourself and your services? […]
You show up for an open house and discover that your client is late getting the property in “show condition.” During a listing presentation, you realize you’ve forgotten your presentation materials. A fellow Agent calls to inform you that a deal you thought was done has unexpectedly fallen through. As a real estate sales professional, […]
As a real estate sales person who excels in generating clients through referrals and repeat business, you know that your real estate CRM database of past clients is a vital source of new business. However, another great source of leads is your list of fellow professionals in the “home industry” — plumbers, florists, tutoring services, […]