The Most Effective Real Estate Marketing Tactic is…


During the 2012 Leading Real Estate Companies of the World® Conference in Orlando, Florida, Imprev conducted a survey among the Agents who attended and came back with some interesting real estate marketing findings. The focus of this article is the survey’s findings as they relate to real estate contact management. Email marketing was ranked by […]

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Real Estate Marketing: What Makes Our Real Estate CRM’s Email Templates Unique, Not Canned


One of the reasons you may be thinking about signing up for a real estate CRM (CRM stands for customer relationship management if you’re wondering), is because it comes with email templates you can use to send to your real estate leads and /or clients, right? Perhaps you want to ramp up your real estate […]

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An Amazing Way to Discover Your Agent Reputation


“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.” That may be true. But how does Hank know for sure? For that matter, how do YOU know for sure that clients think of you as […]

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The Biggest Failure of the Real Estate Industry – Communication


This is a re-blog from an article written by Lani Rosales of AGBeat. It underscores the importance of communication and how it directly impacts client satisfaction. As one of the key benefits of using a real estate CRM is the ability to ensure you’re keeping in touch and communicating appropriately with your clients and prospects, […]

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An Easy Way to Boost Client Loyalty and Real Estate Referrals


Just about everyone has made New Year’s resolutions or set goals for 2012. How can this goal-setting trend help your real estate sales? We’re going to share with you a great real estate marketing strategy you can use to boost loyalty among your clients and build your referral and repeat business. Tips for Gaining Real […]

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Using e-Newsletters to Keep in Touch and Propel Your Business Growth


Sending out a monthly e-Newsletter is one thing that you, as an Agent, can do to stay in touch with prospects and clients over time. In fact, it should be an important part of your real estate marketing strategy. Later in this article, we’ll talk about how your real estate contact management system can help […]

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