You’ve developed a good relationship with a past client or referral source (and, of course, your real estate CRM played a key role!). You’ve built loyalty with that person, or are confident that you are well on your way. How do you maintain that momentum so that the loyalty you’ve worked so hard to nurture […]
Here’s the scenario. Your brokerage or office provides you with a real estate contact management (CRM) system for free. What a sweet deal, right? Not so fast. If you go this route, you may be setting yourself up for serious headaches and a potential disaster down the road. Here’s why. The first challenge is that […]
Depending on the state of the real estate market, up to 20% of homes listed at any one time are For Sale by Owner (FSBO). So, there’s a good chance that in your real estate sales career one of your past clients will refer you to people who are trying to sell their home without […]
The below is a re-blog from an AGBeatarticle that was very recently published. It presents some important information from the National Association of Agents. There are three key takeaways from this data: Exhibit 7-1: Most people find their Agent though a referral or used the agent they worked with previously: 1) You should invest far more money and time keeping […]
The phone rings. You answer. The person on the other end says, “Hi. We may be interested in selling our home and buying a new one. Can you help us?” Few events will perk up the weary Agent more than this type of call. In fact, some agents will pull out their calendars and try […]
There are two kinds of feedback you can get from a client — negative and positive. Understandably, most real estate sales professionals prefer the positive kind! That includes praise, raves, thanks, displays of appreciation, testimonials and so forth. Positive feedback teaches you a lot. It confirms that what you’re doing is working, and that you […]