How do you describe what you do when someone meets you for the first time? Let’s say, for example, you’re at a local community event with your kids and another parent asks, “So, what do you do?” How do you respond? Most agents don’t give this a second thought. They automatically reply to friends and […]
You meet an acquaintance at a cocktail party. It has been a while since you’ve been in contact. You start the conversation by asking how things are working out in his position as a marketing manager for a software company. “Oh, that’s ancient history,” he says. “I left that job six months ago and started […]
Doug Hannan, Managing Broker at Royal LePage Meadowtowne Realty in the Toronto area is a well-known and respected veteran in the real estate industry. Besides running a highly productive real estate office of 80 agents, Doug is also the only Canadian coach for Tom Ferry YourCoach, one of North America’s leading real estate coaching and […]
Should you use a Agent CRM “in the cloud” or are you better off sticking with a standalone system? This blog post will explain why a cloud-based Agent CRM is your best option. A cloud-based system, also known as “web-based,” is one that you access through the internet. A standalone system on the other hand […]
Take a look at your real estate contact management database. Chances are, approximately 20% of the people on that list give you 80% of your referrals and repeat business. That is, of course, an example of Parato’s Principle; the so-called “80-20” rule. How you treat those cream-of-the-crop contacts will have a significant impact on the […]
During the 2012 Leading Real Estate Companies of the World® Conference in Orlando, Florida, Imprev conducted a survey among the Agents who attended and came back with some interesting real estate marketing findings. The focus of this article is the survey’s findings as they relate to real estate contact management. Email marketing was ranked by […]