Differentiate Your Real Estate Marketing


Look around you. It’s likely that you’ll see some type of billboard or ad with an Agent’s face on it. But have you noticed that Agents seem to sell themselves in the same way? “I’m the best,” “I’m #1,” “I’ve won 10 awards!” So the question is, how do you differentiate yourself and your services? […]

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Plant the Real Estate “Referral Seed”


When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression? Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional. The psychology is simple. People believe – for good reason – that […]

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What Would Donald Trump Say About Effective Real Estate Marketing?


Real estate mogul Donald Trump has a lot of opinions on what it takes to be successful in business. But, when it comes to real estate marketing, what would Trump say about email marketing in particular? Should Agents be doing it more or doing it less? Is email “dead” like so many experts have claimed? Recent […]

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The Secret Formula to Getting Real Estate Referrals from Business Professionals


As a real estate sales person who excels in generating clients through referrals and repeat business, you know that your real estate CRM database of past clients is a vital source of new business. However, another great source of leads is your list of fellow professionals in the “home industry” — plumbers, florists, tutoring services, […]

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Do You Have a Healthy Real Estate Contact Management Database?


The below article is a re-blog by Real Estate Coach Bruce Keith. The article underscores what can happen for Agents who embrace real estate contact management in their business. If you’re using IXACT Contact’s real estate CRM on a daily basis, your contact with clients will become more meaningful and productive, your database will continue to grow, […]

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The Biggest Failure of the Real Estate Industry – Communication


This is a re-blog from an article written by Lani Rosales of AGBeat. It underscores the importance of communication and how it directly impacts client satisfaction. As one of the key benefits of using a real estate CRM is the ability to ensure you’re keeping in touch and communicating appropriately with your clients and prospects, […]

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