I think we’d all agree that for long term success, one of the most important things you need to do as an Agent is to add value to your client relationships over time. Of course, clients expect you to do a great job as their agent during an actual purchase/sale transaction. But doing a great […]
One of the questions I’m asked all the time by Agents is “what information about my clients should I add to my real estate software, beyond the obvious name, address, phone numbers, email address?” These agents want to improve their real estate marketing efforts and have more meaningful and personalized interactions with their clients. It’s […]
In our ongoing effort to make IXACT Contact real estate CRM more efficient and easier to use, we have added a great new feature to My Contacts. It’s a small feature – with a BIG impact! One of the favorite features of IXACT Contact CRM for real estate is the ever-present My Contacts list (in […]
I published a series of posts in the fall about the “HOW” of practicing effective contact management and what good real estate marketing is all about. I’d like to pick that up again, and go a little deeper now into communication strategy. Let’s take a look at some real world examples of what we refer […]
Jennifer Allan-Hagedorn wrote a blog post before Christmas about reconnecting with your Sphere of Influence – reprinted with permission below. But I think one of the most important points that often gets overlooked is that you don’t HAVE to do this only at Christmas time. In fact, AFTER the holidays may be an even better time […]
In last week’s post, I talked about how to categorize contacts and assign them to Groups that are relevant to you and your business. The next step is to define your communication approach to each Category or Group, beginning with the appropriate mix and frequency of face-to-face meetings, phone calls, emails and direct mailings. This […]