Infographic: Effective Real Estate Email Marketing


Have you ever wondered how you could get involved (or more involved) with email marketing? Weary of the benefits that it’ll bring to your business? We created the infographic, below, to answer these questions. It outlines all the components of an effective email marketing plan for Agents; a monthly e-Newsletter, personalized and targeted mass emails, […]

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3 Reports in Your Real Estate Contact Management Software That Deliver Real Business Value


If you’re using a real estate contact management software, you’re likely aware of the importance of using the software to generate key reports. These reports help you glean important insight into your business so you can make smarter business decisions moving forward. You may be thinking, “Which reports are the most popular? Which ones should […]

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Top 5 Tips for Making Better Use of Your Contact Management System for Agents


If you have a contact management system for Agents but feel that you’re not making the most of it, this article is for you! In this blog post we outline our top five tips for making better use of your real estate CRM. 1. Set up your monthly real estate newsletter IXACT Contact’s contact management system […]

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Sitting Down with Ashley Verrill, CRM Analyst at SoftwareAdvice.com


Ashley Verrill is a CRM analyst for Software Advice where she writes buyers’ guides and product reviews. She has spent the last seven years reporting and writing business features for print and radio. Her work has appeared or been cited in the New York Times, Inc., Forbes, CIO.com, the Austin Business Journal and the North […]

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An Easy Way to Ensure No Real Estate Lead Falls Through the Cracks


Here’s a typical scenario: A past client (who has become loyal to you as a result of your real estate marketing efforts) recommends you to a colleague who is planning on making a move. “Our Agent did a terrific job for us,” he says to his colleague, writing down your contact information on a scrap […]

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Are You Capitalizing on All of Your Opportunities?


It has been a busy couple of weeks. You’ve met with three new prospects, two of which came from referrals. A past client has just welcomed a new child into the family. An important referral source, a local florist, has recently moved his store to a new location. Did you record this information into your […]

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