What Would Donald Trump Say About Effective Real Estate Marketing?


Real estate mogul Donald Trump has a lot of opinions on what it takes to be successful in business. But, when it comes to real estate marketing, what would Trump say about email marketing in particular? Should Agents be doing it more or doing it less? Is email “dead” like so many experts have claimed? Recent […]

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The Most Effective Real Estate Marketing Tactic is…


During the 2012 Leading Real Estate Companies of the World® Conference in Orlando, Florida, Imprev conducted a survey among the Agents who attended and came back with some interesting real estate marketing findings. The focus of this article is the survey’s findings as they relate to real estate contact management. Email marketing was ranked by […]

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The Biggest Failure of the Real Estate Industry – Communication


This is a re-blog from an article written by Lani Rosales of AGBeat. It underscores the importance of communication and how it directly impacts client satisfaction. As one of the key benefits of using a real estate CRM is the ability to ensure you’re keeping in touch and communicating appropriately with your clients and prospects, […]

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An Easy Way to Boost Client Loyalty and Real Estate Referrals


Just about everyone has made New Year’s resolutions or set goals for 2012. How can this goal-setting trend help your real estate sales? We’re going to share with you a great real estate marketing strategy you can use to boost loyalty among your clients and build your referral and repeat business. Tips for Gaining Real […]

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Using e-Newsletters to Keep in Touch and Propel Your Business Growth


Sending out a monthly e-Newsletter is one thing that you, as an Agent, can do to stay in touch with prospects and clients over time. In fact, it should be an important part of your real estate marketing strategy. Later in this article, we’ll talk about how your real estate contact management system can help […]

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Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable


This is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” We thought we’d re-blog it because as an Agent, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.” What really stood out to us […]

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