Reconnecting with Past Clients is Easier than You Might Think


One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales. But what if you’ve lost touch with a client you did business with […]

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Using Your Real Estate CRM to Get Referrals


Great video where real estate trainer Joe Stumpf talks about the role a real estate CRM plays in helping you generate referrals and keep in touch.

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Real Estate Marketing Statistics for 2011, Shockingly Different Than 2010


The below article by AgentGenius highlights the importance of building and maintaining a referral-based business in today’s economy. With the tough real estate market in the United States, forging strong relationships with your sphere of influenceto generate referrals and repeat business has become more important now than ever. This is how you’ll differentiate yourself from […]

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Real Estate Marketing 101: Get More Real Estate Leads and Referrals Through Sponsorship


How do you increase the number of referrals and real estate leads you get from your past clients and your sphere of influence (SOI) in your real estate sales career? One of the most effective ways is to sponsor a sports team, arts camp, competition or other kid’s event. Here’s how it works: •  Ask your […]

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What is The Real Value of a Client?


Many Agents define the value of a client in terms of the transaction. You sell your clients’ house. You buy them into a new home. You collect the commission. But the true value of a client goes well beyond that first deal. If you do the right things, it can, in fact, extend throughout your […]

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Sitting Down With Jennifer Allan-Hagedorn, Author of “Sell With Soul”


Jennifer Allan-Hagedorn, the top producing real estate broker turned Author, Speaker, and Trainer, knows how to energize a real estate sales career, and, as any of her followers will tell you, can motivate, inspire, and advise like no other. Jennifer’s books, Sell With Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, […]

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