The holidays are a crucial time of year for Agents to market to past clients and prospects. It may be difficult because this is the time of year when your work calendar suddenly opens up. But your past clients and prospects are busy with their own holiday events and to-do lists, so that can leave […]
In the midst of your prospecting phone calls, marketing efforts, and referral seeking, what you’re really hoping for is to connect with more motivated buyers and sellers, or what we call hot prospects. While it’s good to be aware of what you’re seeking, are you guilty of these common mistakes that many Agents make when […]
Real estate professionals can feel pressured to out-spend one another when it comes to digital marketing. Fortunately, the best bang for your buck is an easy-to-use CRM like IXACT Contact. A recent article by EContent illustrated 3 key reasons why email remains the go-to solution for digital marketing. We’re going to share those reasons, along […]
As a real estate professional, you spend considerable money on marketing solutions. It may be tempting, especially for newer agents, to forgo a customer relationship management system. But this isn’t feasible long-term, and manual follow-up won’t give you the same results! Here’s why having a robust real estate CRM is one of the best moves […]
Drip email campaigns are one of the most powerful tools in a real estate agent’s toolkit. These handy marketing emails help you stay in touch with your prospects and past clients on a regular basis while the automation component saves you a lot of time and energy. Sending out a well-timed relevant email message is […]
Earlier this year, Salesforce released their 2015 State of Marketing Report that drew insights from over 5,000 professional marketers. The survey included many statistics that are helpful for real estate professionals. We’re going to highlight the email findings: Email marketing is growing. 73% of marketers state that email marketing is core to their business. 60% […]