Generate Word of Mouth Advertising for Your Real Estate Business


word of mouth advertising

Since referral marketing is such an important lead generation strategy for Agents, I wanted to share this terrific article on the subject. It’s written by Brian Kline and first appeared on Realty News Net.  The article examines how important referrals are for Real Estate agents, and how to encourage your contacts to mention you to their […]

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Who is my Real Estate Sphere of Influence?


real estate sphere of influence

As a real estate agent, one of your biggest challenges is generating enough leads to increase your annual commission.  One of the best ways to gain leads is by establishing your Sphere of Influence (or SOI). It’s a common term in the real estate industry, but do you fully understand what it means for your business and […]

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How to Get Real Estate Testimonials from Clients


real estate testimonials

Real Estate testimonials from clients are a valuable asset for every agent.  They generate leads and further establish you as a home-ownership expert. Today, I’d like to share this blog post with you from Morris Real Estate Marketing Group, featured below. Agents, testimonials accomplish two important things in Referral & Repeat Marketing. First, testimonials tell […]

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4 Great Alternatives to Real Estate Marketing Postcards


realtor postcard alternatives

Postcards have been a standby keep-in-touch technique for real estate agents for years. They can be an effective way to stay top of mind and generate more repeat and referral real estate business. But have you ever wondered if there is a fresh way to communicate with your contacts? We’ve compiled 4 terrific alternatives to […]

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What You Need to Know About Customer Relationship Management


realtor CRM

As part of an industry notorious for its hectic workdays and long hours, I would wager a guess that you haven’t given as much thought to a real estate CRM as you would like to. That’s understandable! But now is a terrific time to research how a CRM can benefit your business and ultimately choose […]

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The Ultimate Agent Checklist to Getting More Done


real estate checklist

Does this sound like your typical day as a real estate agent who is short on time? The average working person gets one interruption every eight minutes, or 50-60 per day. If each interruption takes five minutes, that totals about four hours or 50% of the average workday (Dr. Donald E. Wetmore).  No wonder it’s […]

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