You hear through the grapevine that a past client is thinking of making a move. “No problem,” you think. “He’s in my real estate database and I’ve stayed in touch with him and his family for more than four years. He recently mentioned to me that he enjoys the real estate newsletters I send out […]
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of an Agent to sell their home say they would use an Agent next time. It’s up to you, as a real estate sales professional, […]
You show up for an open house and discover that your client is late getting the property in “show condition.” During a listing presentation, you realize you’ve forgotten your presentation materials. A fellow Agent calls to inform you that a deal you thought was done has unexpectedly fallen through. As a real estate sales professional, […]
As a real estate sales person who excels in generating clients through referrals and repeat business, you know that your real estate CRM database of past clients is a vital source of new business. However, another great source of leads is your list of fellow professionals in the “home industry” — plumbers, florists, tutoring services, […]
One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales. But what if you’ve lost touch with a client you did business with […]
It’s called the “New Year’s Eve Syndrome.” You’re a real estate sales professional who sets some exciting goals for yourself. Perhaps you want to ramp up your real estate marketing, generate more leads or referrals, or do a better job of updating your real estate contact management system. You’re motivated. You can’t wait to get started. […]