Top 7 Real Estate Books You Should Read


real estate books

The real estate industry is constantly evolving. However, there are a number of basic principles, tips and tricks that remain true regardless of current trends or conditions. Whether you’re looking to brush up on some basic skills, or need advice on how to better organize your real estate business or your sales techniques, there are […]

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Get More Organized: The Ultimate List of Resources for Agents


Today, we’ll share with you our ultimate list of resources for agents who want to get more organized in their real estate sales business. Of course, when you’re organized, proactive, and in-control, you’ll be more effective in converting your real estate leads into listings and building stronger relationships with your sphere of influence (SOI). As you’ll read […]

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What is The Real Value of a Client?


Many Agents define the value of a client in terms of the transaction. You sell your clients’ house. You buy them into a new home. You collect the commission. But the true value of a client goes well beyond that first deal. If you do the right things, it can, in fact, extend throughout your […]

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An Easy Way To Get Client Testimonials


Testimonials accomplish two important things in real estate sales. First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients. Second, testimonials make all your marketing communications (including all your drip marketing campaigns) and presentations more believable. Let’s face it. Clients expect you to be at least […]

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Top 5 Ways Real Estate Sales Professionals Can Generate Referrals and Real Estate Leads


1. Keep in touch with past clients through a combination of direct mail pieces, phone conversations, and face-to-face meetings or events. After you sell your client’s home or find their dream property, the buyer-Agent relationship shouldn’t end. The average person knows 3-5 people who will move each and every year. 2. Have a contact management […]

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3 Simple Ways to Improve Your Referability in Real Estate


If you do the right things in your business, you will steadily attract more and more referrals from past clients and other sources. That’s what referral and repeat marketing is all about. But imagine if there were some simple things you could do – things that take hardly any time at all and cost you […]

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