Real estate success stories are among the most persuasive elements of a real estate marketing program. People may forget the details of your credentials, such as years of experience or list/sold statistics, but your past real estate successes will stick. You may have testimonials and real estate success stories already featured on your website and […]
What are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral? Of course, all these activities are important because they are directly related to building your business, income and future. […]
Look around you. It’s likely that you’ll see some type of billboard or ad with an Agent’s face on it. But have you noticed that Agents seem to sell themselves in the same way? “I’m the best,” “I’m #1,” “I’ve won 10 awards!” So the question is, how do you differentiate yourself and your services? […]
When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression? Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional. The psychology is simple. People believe – for good reason – that […]
We highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database. And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business. One way to […]
As a real estate sales person who excels in generating clients through referrals and repeat business, you know that your real estate CRM database of past clients is a vital source of new business. However, another great source of leads is your list of fellow professionals in the “home industry” — plumbers, florists, tutoring services, […]