Once you’ve categorized your contacts by Contact Type in your real estate CRM system, you should also assign them to Contact Groups that are relevant to you. Many agents start with two simple groups – their “A list” and their “B list”. Some agents go much further. Perhaps you have met a lot of people […]
Dirk Zeller wrote an excellent article today on how we tend to deal with challenges and discouragement in our lives. What is interesting is is that if you have a good real estate software in place, it’s easy to prevent the negative impact that these discouargements can have on one’s business. The article starts as follows: “We all […]
One of the key ingredients to a successful referral and repeat marketing plan is phoning your past clients at least four times each year. But this doesn’t mean you’re making a sales call. In fact, the biggest mistake many agents make when calling a past client is focusing too much on getting another listing. They […]