Most real estate agents understand the need for effective email marketing, but some struggle with creating the right messages. Others make the mistake of saturating their audience with too many emails, which leads to opt-outs, spam flags and poor open rates. Here’s 4 common email marketing mistakes for real estate agents to avoid! 1. Sending […]
For some people, buying gifts seems to come easily. But for many of us well-intentioned gift-givers, it’s a challenge to find the best, most thoughtful item to mark a special occasion. As an Agent, you often have opportunities to give gifts to your clients who have purchased their new home. It’s a lovely way to […]
Today I’m sharing a post with you from RETechnology. Read on to learn how you can retain real estate clients after you make the sale. Much advice about staying in touch with clients after the sale revolves around the same old suggestions–dripping out canned emails, sending occasional postcards and holiday messages. While there’s nothing wrong […]
Whether you’re a fashionista or not, I bet you’ve heard of the style icon Coco Chanel. One of my favorite quotes from the legendary designer is, “In order to be irreplaceable one must always be different.” As an Agent hoping to secure loyal and repeat business, does the idea of being irreplaceable appeal to you? […]
The holidays are a crucial time of year for Agents to market to past clients and prospects. It may be difficult because this is the time of year when your work calendar suddenly opens up. But your past clients and prospects are busy with their own holiday events and to-do lists, so that can leave […]
Dr. Seuss once said, “Why fit in when you were born to stand out?” And this heartwarming advice certainly applies to real estate agents! In a sea of agents all working to get the next listing, catching your prospect’s eye can be a challenge. Let’s explore some tried and true methods for standing out from the […]