Top 3 Real Estate Marketing Ideas to Build Client Loyalty


You’ve developed a good relationship with a past client or referral source (and, of course, your real estate CRM played a key role!). You’ve built loyalty with that person, or are confident that you are well on your way. How do you maintain that momentum so that the loyalty you’ve worked so hard to nurture […]

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How to Follow-up on a FSBO Referral


Depending on the state of the real estate market, up to 20% of homes listed at any one time are For Sale by Owner (FSBO). So, there’s a good chance that in your real estate sales career one of your past clients will refer you to people who are trying to sell their home without […]

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Questions for Identifying Good Real Estate Leads


The phone rings. You answer. The person on the other end says, “Hi. We may be interested in selling our home and buying a new one. Can you help us?” Few events will perk up the weary Agent more than this type of call. In fact, some agents will pull out their calendars and try […]

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Feedback in Real Estate Sales: Why It’s Important


There are two kinds of feedback you can get from a client — negative and positive. Understandably, most real estate sales professionals prefer the positive kind! That includes praise, raves, thanks, displays of appreciation, testimonials and so forth. Positive feedback teaches you a lot. It confirms that what you’re doing is working, and that you […]

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Get More Out of Giving


I thought I’d share a timely article by Sales Consultant Tom Hopkins. Make sure you’re personalizing your holiday messages with your  real estate contact management software. Moreover, you can use your real estate CRM to create variations of an email/ holiday message and send out each variation to different groups in your database! The article begins […]

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How Referral Worthy Are You


Take this quiz to see how well you’re doing with getting referrals in real estate. Are you using a real estate contact management software?

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