One of the questions I’m asked all the time by Agents is “what information about my clients should I add to my real estate software, beyond the obvious name, address, phone numbers, email address?” These agents want to improve their real estate marketing efforts and have more meaningful and personalized interactions with their clients. It’s […]
Liz and Bill Spear of RE/MAX Elite wrote an interesting blog post on Active Rain yesterday about the perils of discovering that your young home buyers are relying on “dear old Dad” to act as their advisor and coach on their home buying process. Here’s an excerpt from their post: There are few things that […]
I published a series of posts in the fall about the “HOW” of practicing effective contact management and what good real estate marketing is all about. I’d like to pick that up again, and go a little deeper now into communication strategy. Let’s take a look at some real world examples of what we refer […]
Jennifer Allan-Hagedorn wrote a blog post before Christmas about reconnecting with your Sphere of Influence – reprinted with permission below. But I think one of the most important points that often gets overlooked is that you don’t HAVE to do this only at Christmas time. In fact, AFTER the holidays may be an even better time […]
In my October 13th post, I gave some practical tips on how to gather relevant information on your contacts. But learning about your contacts is just half of the equation. The other half is to capture the information in your real estate CRM in an organized fashion, and to use that information to foster relationship building […]
If you do the right things in your business, you will steadily attract more and more referrals from past clients and other sources. That’s what referral and repeat marketing is all about. But imagine if there were some simple things you could do – things that take hardly any time at all and cost you […]