It’s natural to want to include every client you’ve ever worked with in your “A List” within your IXACT Contact real estate software. But this is not a good idea. Why? There are some clients who – for whatever reason – will never use your services again nor refer business to you. So why waste […]
The offer is signed. The mortgage is approved. The inspection went well. It’s a done deal. By all indications, your client is delighted with your services. On moving day, you leave a card and gift by the door. The transaction is complete. Now it’s time to move onto other things. Right Big mistake. Neglecting a […]
A couple of weeks ago I wrote a post that outlined some of things you might want to learn about your contacts over time in order to build deeper and more meaningful relationships. This post generated a lot of questions about exactly HOW one goes about gathering this information. The key is to view this as […]
One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales. But what if you’ve lost touch with a client you did business with […]
Jennifer Allan provides a great perpective on the “rightness” of focusing your efforts on providing superior service and impressing a small number of people who really matter, rather than playing the traditional real estate “numbers game”. Enjoy. Via Jennifer Allan, Author of Sell with Soul (Sell with Soul) http://budurl.com/fz6a If you hang out here much, you […]
In this post, I’m going to introduce you to a process that will make it easy for you to develop a loyal database which will lead to a continuous flow of referrals and repeat business. The very first thing you need to do is to put in place an easy to use contact management system. […]