Real estate agents do their best to present a professional, successful image. In fact, there’s such a uniform effort to appear like a successful agent, who belongs to a successful company, that most agent branding and marketing looks the same to the consumer. In NAR’s Profile of Home Buyers and Sellers, only 3% of consumers chose […]
Since referral marketing is such an important lead generation strategy for Agents, I wanted to share this terrific article on the subject. It’s written by Brian Kline and first appeared on Realty News Net. The article examines how important referrals are for Real Estate agents, and how to encourage your contacts to mention you to their […]
It’s a wonderful time to be an Agent with all the helpful tools available to the real estate industry. Technology offers us so many ways to stay connected, safe, organized and keep learning about real estate. Are you taking advantage of the powerful apps and websites online to help you save time? We’ve compiled a […]
As a real estate agent, one of your biggest challenges is generating enough leads to increase your annual commission. One of the best ways to gain leads is by establishing your Sphere of Influence (or SOI). It’s a common term in the real estate industry, but do you fully understand what it means for your business and […]
New to the real estate industry? This career path holds many opportunities and challenges for you. While your first year in real estate can be the hardest, it’s also your chance to establish sound business practices for long-term profitability. Here are 7 essential steps for starting your real estate business! 1. Treat your business like […]
Postcards have been a standby keep-in-touch technique for real estate agents for years. They can be an effective way to stay top of mind and generate more repeat and referral real estate business. But have you ever wondered if there is a fresh way to communicate with your contacts? We’ve compiled 4 terrific alternatives to […]