Real estate professionals can feel pressured to out-spend one another when it comes to digital marketing. Fortunately, the best bang for your buck is an easy-to-use CRM like IXACT Contact. A recent article by EContent illustrated 3 key reasons why email remains the go-to solution for digital marketing. We’re going to share those reasons, along with some marketing tactics to help boost your conversion!
Jonathan Treiber, CEO and co-founder of RevTrax calls email “an incredibly viable channel for marketers.” Here are his 3 reasons why:
- Email is the least expensive communication channel that allows a brand to communicate directly with the end consumer.
- Email offers one-to-one marketing and personalization. Treiber says that email is a “personalized channel” that has unrealized potential.
- Email sustains consumer engagement. Treiber points to the plethora of special offers and coupons that are delivered through email directly from businesses to consumers. In turn, this leads to sustained consumer engagement. Email has more “reach” than any other digital marketing channel!
Of course, your prospects are getting emails from many companies – and maybe even a few of your competitors. To win attention, your email subject lines must be brief and compelling. Your message must be succinct in order to be read. Your offer must be compelling in order to induce action. The IXACT Contact blog offers plenty of suggestions on these points, and we’re going to add a couple more ideas here:
Have a purpose in sending your message. Think about your call-to-action. What do you want your prospect to do? What is your goal? Ultimately, you may want your prospect to use your services when he’s ready to sell, but what can you accomplish in the meantime?
Your email message is an opportunity to make a compelling offer to “lock-in” your prospect and start building loyalty. Think of what you can offer to take the competition out of your prospect’s mind. Do you offer the free use of a moving truck, free home staging, discounted home services, or a free home warranty?
Put a call to action earlier in the message. Industry studies show that you have about 8 seconds to grab your reader’s attention. Having your only call to action at the very end of the message does no good, if your prospect stopped reading halfway through.
Make click-through links and action buttons obvious. Any links or call-to-action buttons should be prominent enough to allow an easy click. Keep mobile use in mind!
Consider psychology. Underscoring a link or an important point in red could be misunderstood as a warning. Also, red means “stop” when you’re on the road. Psychologically, red call-to-action buttons and links just aren’t as welcoming. Use the color green or blue instead – and use the word “Yes!” in offers when you can. As in, “Yes, send my free market report!” Experiment to see what works best with your audience. Overall, keep your tone positive!
If you are new to CRM’s, or new to IXACT Contact, or new to the real estate industry, there is a terrific way to acclimate yourself to the amazing potential of email marketing. Take advantage of the free 5-week trial and see how IXACT can work for you!
Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.