At this time of year, many people begin to think about ways they can do a little extra for others. It’s a wonderful time as a real estate agent to give back to your supporters and your community, and it doesn’t have to take a lot of extra effort. We share how.
1. Thank Your Contacts
Whether a contact is a past, current, or prospective client, take a moment during the holidays to thank them for their support and interest. This is a small gesture that can go a long way in making your database feel appreciated and build a stronger relationship with them. You can do this quickly and easily with IXACT Contact’s library of e-Greeting cards too. Choose the design that you like best, customize the message as appropriate, and send to all of the relevant contacts in your database. It’s a touch without asking anything of them, and will surely win you more business in 2019.
2. Acknowledge Your Referral Sources
There will always be some contacts in your database who have gone the extra mile for you. They are the ones who are sending you referrals on a regular basis, making your business more successful as a result. These people should be given a special acknowledgement around this time of year. How do you identify them? With IXACT Contact’s Business Pipeline, you can always get a snapshot of who your Strong Referral Sources are. You’ll get this tidy list in no time at all, and then can do something extra special like send a bottle of wine or gift basket as a thank you. Your gratitude will only further encourage them to keep referring people to you because they know you care – and in real estate that is extremely important.
3. Give Back to Your Community
You know the community you serve like the back of your hand – and that means you know where it could use a little help. Choose a charity that is important to you and your community, and organize an event to help raise funds or volunteer time in support of it. You can share this with your database easily using IXACT Contact’s mass email, inviting them to participate. Often all people need is someone else to tell them how to give back in order to do it. You’ll get the opportunity to further build your relationships with those contacts that come out in support, as well as to meet friends or family they bring with them. You’ll also be developing more connections within your community through the charity, its staff, volunteers, and other participants. Making the time to help others will ultimately help your business too, so it’s a win for everyone involved.
Make time this holiday season to give back to those who have helped you succeed. It doesn’t have to be time-consuming, expensive, or difficult – especially when you use a great CRM like IXACT Contact. Start your FREE 5 week trial of IXACT Contact now.
