How to Connect with a Millennial Homebuyer


Saying the words ‘Millennials’ and ‘home ownership’ in the same sentence usually has mixed results – especially with experts lamenting them for not jumping into the real estate market in droves. Millennials have been the primary marketing focus of almost every business model in virtually every industry. This is mainly because they are the largest […]

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5 Habits that Make you a Less Productive Agent


Productivity is a popular subject these days and rightfully so!  We fight more distractions in our work day than any cohort of working adults before us. Are you maximizing your productivity as a real estate agent? Or, rather, is it a constant battle for you to work smart and complete your tasks each day? A productive […]

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How to Show the Lighter Side of your Brand


Personal branding can undoubtedly be challenging. And in the real estate game, it is entirely a relationship building business, meaning that people want to get to know you – not the business version of you – the real you. They can cut through all the marketing speak and know when your content is genuine or […]

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What happened to all of your Referrals? Here’s how we can help!


One of the best sources for new business is the business of client referrals. Not exactly a life-altering statement, is it? How about when you take into account the fact that 88% of buyers say they would use their agent again or recommend them to others, and yet only 25% actually do. Now you recognize how […]

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What do Real Estate Clients actually want?


Buying or selling a home is a major emotional event. Clients put their faith on the line with a real estate agent to deliver and exceed their expectations – while remaining a rock throughout this roller coaster ride. While every client and situation is different, there are many similarities that stand out to help you […]

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How Rookie Real Estate Agents can Survive in any Market


Kick starting your career as a real estate agent is difficult. You want to hit the ground running and establish yourself as an industry professional – while keeping the long-term goals in mind. It’s like any rookie professional athlete starting out in the big leagues going against veterans who have years of experience under their […]

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