1) Nurture your prospects and past clients Lead nurturing is the process of keeping in touch regularly with your leads and prospects over time, offering them relevant and timely information. It means building a relationship with them until they’re ready to use your services. But the more leads you have in your database, the more […]
If you’re in the real estate business, you know summertime is typically a slower time of year for both sales and lead generation. To prepare for the second half of 2022, we recommend taking this down time to do a mid-year review. Mid-year reviews are a vital, proactive step in helping you understand where you […]
As a new real estate agent, it is never too early to review your real estate business. In fact, you should create a schedule that includes a consistent and comprehensive review of your marketing and communication activities. If you don’t do this, it is surprising how quickly things can go off track and, as a […]
A common mistake that real estate agents make is “throwing spaghetti at the wall”. That is trying many things once or twice and “seeing what sticks”. Unfortunately, this approach is not only time-consuming, expensive and largely ineffective, it is downright discouraging! Knocking on a few doors, paying for a few billboards and a seat-of-your-pants social […]
Who doesn’t love leads? Leads are a crucial part of your business and help you grow as an agent. You can get leads from all sorts of places and ways, but the important part is taking them from a lead to a lifelong client. According to a National Harris Survey, more than 80% of people […]
Members of niche markets tend to be passionate about their specific interests, values, and hobbies. As a result, they’re more likely to talk about those interests – and your brand – with people they know, resulting in social network shares, conversations, and other word of mouth “advertising” that makes your brand seen and heard. Become […]