3 Reasons Why Email Marketing is Essential for Agents


Real estate professionals can feel pressured to out-spend one another when it comes to digital marketing. Fortunately, the best bang for your buck is an easy-to-use CRM like IXACT Contact. A recent article by EContent illustrated 3 key reasons why email remains the go-to solution for digital marketing. We’re going to share those reasons, along […]

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A New “ABC” Strategy for Real Estate Sales


In sales, we often hear the acronym “ABC” which stands for “Always Be Closing.”  It’s a strategy that encourages real estate agents to be persistent and focus on the end game.  To follow the ABC technique, an Agent is constantly on the prowl for prospects, carefully nurturing leads, and staying highly motivated to close more […]

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Advice from a Real Estate Pro: One-A-Day


I’m always after you to… “Add one new name every day to your database.” I’m talking about people you can follow up with in the future for referrals (or even direct business in the months to come). Two questions come from this recommendation… Where do I find them? & What do I say? WHERE? In […]

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4 Ways to Secure Your Value as a Real Estate Agent


Kellie Tinnin for Inman.  Offering value is an important part of real estate sales, but can be tricky to keep in mind in the midst of a hectic schedule.  I love the way Kellie breaks this post down into 4 key steps to help you secure value as an Agent and stand out to prospects. […]

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How to Breathe New Life into Old Real Estate Leads


Real estate leads are extremely valuable. Leads that turn into prospects, then clients, then closed clients are especially valuable. But what about those leads that don’t turn into anything? Are they a dead end? Should they just be thrown away? Not so fast. Old real estate leads are still important, they just need some encouragement. […]

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I Can’t Believe This is Happening to Me!


Ever have one of those weeks where “the sky is falling” and nothing seems to go right? Sometimes no matter what you do the chips don’t fall your way. That hot new listing you were hoping for signs up with a competitor, your best buyer lead decides to put things off for six months, even […]

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