“Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers.” Social proof is the new cornerstone to a focused marketing campaign, because it’s the type of collateral that connects happy customers to prospective customers – and with the bombardment of modern marketing messages, this will strike a chord faster. According to […]
The days of traditional marketing are numbered, but some businesses haven’t caught up with the times yet. Due to lack of digital know-how or resistance to adopting new methods, many antiquated marketing practices are still lingering in the real estate industry, and they’re quickly becoming ineffective. The internet has irrevocably altered how people find […]
Starting out as a real estate agent is difficult, no matter what market you’re kick starting your career in. You want to hit the ground running and establish yourself as an industry professional – while keeping the long-term goals in mind. It’s like any rookie professional athlete starting out in the big leagues going against […]
How to Inject Creative Life Into Your Emails We all need fresh inspiration from time to time in our lives. Whether it’s in our personal lives or our professional responsibilities, sometimes the monotony of routine can start to wear on you. The same goes for a marketing strategy, with email being the one marketing channel […]
UIf you’re already familiar with the phrase “Content is King,” then you are ahead of the real estate pack. This phrase has become a mantra repeated over and over again by savvy digital marketers across all industries. The most successful entrepreneurs and industry leaders have adopted the idea that digital content is vital. Blog posts, […]
Real estate agents who only focus on generating new customers risk losing the long game. If you want to stay connected with your growing clientele, continuous relationship building is key. This means staying top of mind, expanding your network, and generating repeat and referral business. Your current clients are the ones who can bring you referrals […]