1. Keep in touch with past clients through a combination of direct mail pieces, phone conversations, and face-to-face meetings or events. After you sell your client’s home or find their dream property, the buyer-Agent relationship shouldn’t end. The average person knows 3-5 people who will move each and every year. 2. Have a contact management […]
As a real estate sales professional, you’re always looking for ways to bring in new business. Many Agents spend a lot of time and energy hunting for new business and trying to acquire new clients. What many fail to realize is that the real value lies in investing your energy into furthering the existing relationships […]
One of the questions I’m asked all the time by Agents is “what information about my clients should I add to my real estate software, beyond the obvious name, address, phone numbers, email address?” These agents want to improve their real estate marketing efforts and have more meaningful and personalized interactions with their clients. It’s […]
I published a series of posts in the fall about the “HOW” of practicing effective contact management and what good real estate marketing is all about. I’d like to pick that up again, and go a little deeper now into communication strategy. Let’s take a look at some real world examples of what we refer […]
A couple of weeks ago, I blogged about the importance of visiting past clients at least once a year, and gave some suggestions for overcoming common obstacles. One of the best comments came from Reg Gupton on ActiveRain, and I thought it was so good I would feature it as its own blog post. So […]
You should personally visit your best past clients at least once a year. This is one of the many things you need to do to be sucessful in real estate sales and make clients loyal to you. However, it can sometimes be awkward or even intimidating, to schedule such a visit. What do you say? What […]