In last week’s post, I talked about how to categorize contacts and assign them to Groups that are relevant to you and your business. The next step is to define your communication approach to each Category or Group, beginning with the appropriate mix and frequency of face-to-face meetings, phone calls, emails and direct mailings. This […]
Once you’ve categorized your contacts by Contact Type in your real estate CRM system, you should also assign them to Contact Groups that are relevant to you. Many agents start with two simple groups – their “A list” and their “B list”. Some agents go much further. Perhaps you have met a lot of people […]
If you do the right things in your business, you will steadily attract more and more referrals from past clients and other sources. That’s what referral and repeat marketing is all about. But imagine if there were some simple things you could do – things that take hardly any time at all and cost you […]