As a real estate sales professional, you’re always looking for ways to bring in new business. Many Agents spend a lot of time and energy hunting for new business and trying to acquire new clients. What many fail to realize is that the real value lies in investing your energy into furthering the existing relationships […]
I published a series of posts in the fall about the “HOW” of practicing effective contact management and what good real estate marketing is all about. I’d like to pick that up again, and go a little deeper now into communication strategy. Let’s take a look at some real world examples of what we refer […]
Richard Robbins is Co-founder and CEO of Richard Robbins International, a global sales and business coaching organization. Richard is an author, business mentor and sought-after expert in the field of personal and professional performance, and has trained and coached tens of thousands of Agents worldwide to higher levels of sales performance and personal satisfaction. I […]
In last week’s post, I talked about how to categorize contacts and assign them to Groups that are relevant to you and your business. The next step is to define your communication approach to each Category or Group, beginning with the appropriate mix and frequency of face-to-face meetings, phone calls, emails and direct mailings. This […]
Once you’ve categorized your contacts by Contact Type in your real estate CRM system, you should also assign them to Contact Groups that are relevant to you. Many agents start with two simple groups – their “A list” and their “B list”. Some agents go much further. Perhaps you have met a lot of people […]
In my October 13th post, I gave some practical tips on how to gather relevant information on your contacts. But learning about your contacts is just half of the equation. The other half is to capture the information in your real estate CRM in an organized fashion, and to use that information to foster relationship building […]