What is the “80/20 rule”? In real estate marketing, it’s the idea that 80% of outcomes are the result of just 20% of your input. In real estate, this often means that 80% of your business comes from 20% of your leads—typically past clients and referrals. Instead of trying to do it all (and running […]
How do you identify which CRM will be the most effective at helping you stay in touch, keeping you organized and generating leads which can be converted into clients. Choosing the right real estate CRM is a difficult task. There are so many options available and each one offers a different set of characteristics. If […]
The most successful marketing and sales strategies no longer revolve around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with their […]
Real estate marketing is evolving at a rapid pace, and in such a competitive environment, real estate agents need to be at the forefront of cutting-edge trends to appeal to the needs of their evolving clientele. Hot markets, fluctuating demand, evolving technology, and new generations of homeowners all play a role in shaping the […]
You may have heard some rumors floating around about real estate contact management. Maybe some of what you’ve heard is contradictory or confusing and you aren’t sure what to believe. Either way, there are certain myths about real estate contact management that need to be cleared up. We’re here to do just that. Let’s start: […]
8 MIN READ The topic of real estate prospecting is one that many Agents love to hate. While a lot of real estate professionals achieve moderate success in the early years of their career, it’s common to hit a wall when your well of leads starts to dry up. It’s clear that more leads […]