In last week’s post, I talked about how to categorize contacts and assign them to Groups that are relevant to you and your business. The next step is to define your communication approach to each Category or Group, beginning with the appropriate mix and frequency of face-to-face meetings, phone calls, emails and direct mailings. This […]
In my October 13th post, I gave some practical tips on how to gather relevant information on your contacts. But learning about your contacts is just half of the equation. The other half is to capture the information in your real estate CRM in an organized fashion, and to use that information to foster relationship building […]
It’s natural to want to include every client you’ve ever worked with in your “A List” within your IXACT Contact real estate software. But this is not a good idea. Why? There are some clients who – for whatever reason – will never use your services again nor refer business to you. So why waste […]
In this post, I’m going to introduce you to a process that will make it easy for you to develop a loyal database which will lead to a continuous flow of referrals and repeat business. The very first thing you need to do is to put in place an easy to use contact management system. […]
In my past couple of posts I focused on the importance of effective contact management – the WHY. In my next few posts I’m going to focus on the WHAT. What you need to know, and more importantly, what you need to DO in order to mine the potential income (the “gold”) trapped your contacts […]
In previous posts I’ve looked at some of the symptoms of poor real estate contact management, and some of the ways good contact management can make an Agent’s life easier and less stressful. Today I want to outline three more reasons why contact management is critically important to your success as an Agent. First, I […]