The 80/20 Rule in Real Estate Marketing: Focusing Your Energy for Maximum Results


A collection of colorful sticky notes with "The 80/20 Rule in Real Estate Marketing" written on them, illustrating a key real estate marketing concept.

What is the “80/20 rule”? In real estate marketing, it’s the idea that 80% of outcomes are the result of just 20% of your input. In real estate, this often means that 80% of your business comes from 20% of your leads—typically past clients and referrals. Instead of trying to do it all (and running […]

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What are Today’s Millennial Homebuyers Looking For?


millennial home buyers

What percentage of home buyers are millennials? Millennials constitute 43 to 47% of home buyers, currently the highest percentage of all age groups. Millennials are considered anyone born from 1981 to 1996; the majority of older millennials are currently between the ages of 34 to 42. According to the Arizona Pathways to Life Success study, […]

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Using a Client Referral System for Real Estate Leads


In business, client referral programs involve a process of asking your current (or recent past) clients to refer you, your business, and your services to other people; people within a network and a sphere of influence. Typically referral programs are free (no strings attached) or linked to an offer or incentive for the referee. Referrals […]

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Five Great Daily Habits for Real Estate Agents


Setting daily habits can help you be more organized, have more free time, and see better business results. Here are five we recommend implementing today:  Respond Quickly to Online Leads More and more, online response time is a key determinant of successful lead contact, conversion, bookings, and closings. Whether you are using an AI chatbot […]

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It’s Mid 2022. Have You Started Working on Your Real Estate Business Yet?


If you’re in the real estate business, you know summertime is typically a slower time of year for both sales and lead generation.  To prepare for the second half of 2022, we recommend taking this down time to do a mid-year review. Mid-year reviews are a vital, proactive step in helping you understand where you […]

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Evaluate Your Business From Time To Time


As a new real estate agent, it is never too early to review your real estate business. In fact, you should create a schedule that includes a consistent and comprehensive review of your marketing and communication activities. If you don’t do this, it is surprising how quickly things can go off track and, as a […]

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