What is the “80/20 rule”? In real estate marketing, it’s the idea that 80% of outcomes are the result of just 20% of your input. In real estate, this often means that 80% of your business comes from 20% of your leads—typically past clients and referrals. Instead of trying to do it all (and running […]
What percentage of home buyers are millennials? Millennials constitute 43 to 47% of home buyers, currently the highest percentage of all age groups. Millennials are considered anyone born from 1981 to 1996; the majority of older millennials are currently between the ages of 34 to 42. According to the Arizona Pathways to Life Success study, […]
In business, client referral programs involve a process of asking your current (or recent past) clients to refer you, your business, and your services to other people; people within a network and a sphere of influence. Typically referral programs are free (no strings attached) or linked to an offer or incentive for the referee. Referrals […]
Setting daily habits can help you be more organized, have more free time, and see better business results. Here are five we recommend implementing today: Respond Quickly to Online Leads More and more, online response time is a key determinant of successful lead contact, conversion, bookings, and closings. Whether you are using an AI chatbot […]
If you’re in the real estate business, you know summertime is typically a slower time of year for both sales and lead generation. To prepare for the second half of 2022, we recommend taking this down time to do a mid-year review. Mid-year reviews are a vital, proactive step in helping you understand where you […]
As a new real estate agent, it is never too early to review your real estate business. In fact, you should create a schedule that includes a consistent and comprehensive review of your marketing and communication activities. If you don’t do this, it is surprising how quickly things can go off track and, as a […]