“Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers.” Social proof is the new cornerstone to a focused marketing campaign, because it’s the type of collateral that connects happy customers to prospective customers – and with the bombardment of modern marketing messages, this will strike a chord faster. According to […]
There is no denying we live in a full-on digital age, especially now, when everything is done online. The real estate industry has followed suit. You likely have your website set up, are good at sending email marketing, and are even active on social media. You are doing great at marketing yourself and your services. […]
Real estate agents appreciate word-of-mouth advertising as much as anyone. Most agents have at one time received a call from someone who heard about them through a friend. So real estate agents have seen firsthand the power of the positive word-of-mouth to produce leads. On the web, that word-of-mouth advertising is often in the form […]
You know you need to market yourself in order for your business to thrive, and you know you can’t just put poor quality content out there just for the sake of having something. But where do you find the time to do great marketing? The answer is with Marketing Automation, your new best friend in […]
Analytics are one of those things that can easily feel intimidating and so we avoid dealing with them. When we avoid them, we miss out on so much important information that could improve our business and make our efforts more efficient. That’s why we are breaking analytics down into three easy to digest categories that […]
Real estate prospects and clients have certain expectations of your digital marketing and online presence. They expect a mobile optimized website, an active blog and social media presence and an easy way to get in touch with you, just to name a few! You don’t have to be a marketing expert to meet these expectations […]