How to Follow-up on a FSBO Referral


Depending on the state of the real estate market, up to 20% of homes listed at any one time are For Sale by Owner (FSBO). So, there’s a good chance that in your real estate sales career one of your past clients will refer you to people who are trying to sell their home without […]

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IXACT Contact at the RE/MAX Professionals Spring Into Summer Office Meeting


This past Monday IXACT Contact was lucky enough to sponsor and be an integral part of the RE/MAX Professionals Spring Into Summer event at the beautiful Credit Valley Golf and Country Club in Mississauga, Ontario. The theme this year was “finish strong.” It was a great opportunity to meet and network with RE/MAX professionals and […]

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Client Appreciation Events and Loyalty in Real Estate Sales


“What did you do this summer?” a friend asks. Chances are your answer will relate to an event you attended, such as a trip to a theme park with the kids, a family reunion BBQ, or participation in a golf tournament. People remember events. That’s why hosting a client appreciation event can be so effective. […]

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An Easy Way To Get Client Testimonials


Testimonials accomplish two important things in real estate sales. First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients. Second, testimonials make all your marketing communications (including all your drip marketing campaigns) and presentations more believable. Let’s face it. Clients expect you to be at least […]

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“Reg, are you angry with us?…”


A couple of weeks ago, I blogged about the importance of visiting past clients at least once a year, and gave some suggestions for overcoming common obstacles.  One of the best comments came from Reg Gupton on ActiveRain, and I thought it was so good I would feature it as its own blog post.  So […]

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Real Estate Marketing: Do You Neglect the First 30 Days?


The offer is signed. The mortgage is approved. The inspection went well. It’s a done deal. By all indications, your client is delighted with your services. On moving day, you leave a card and gift by the door. The transaction is complete. Now it’s time to move onto other things. Right Big mistake. Neglecting a […]

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