Can you believe that last year over 240 million unique internet users visited agent websites (RealTrends)? That number is astounding, so it’s no wonder so many agents are creating their own agent websites. Your own branded site builds your online presence, makes you findable on the web, and helps your leads easily contact you. Creating a […]
Dr. Seuss once said, “Why fit in when you were born to stand out?” And this heartwarming advice certainly applies to real estate agents! In a sea of agents all working to get the next listing, catching your prospect’s eye can be a challenge. Let’s explore some tried and true methods for standing out from the […]
The real estate industry is constantly changing, now add to that the fact that the marketing industry is also varying day-to-day. So how can you stay on top of all of the changes so your real estate marketing can be as effective as possible? The answer: simply turn to the experts – the ones who are […]
Are you wondering if your real estate agent website needs to be mobile responsive or not? The decision is up to you – but the statistics don’t lie. As of July 2015, 80 percent of Internet users own a smartphone. And yes, you can bet that many of them have used their smartphones to conduct […]
Many of the savvy real estate marketers I know are big believers in email marketing – and it’s no wonder why! According to a study by McKinsey, conversion rates to purchase are three times higher with email marketing than with social media! Email marketing is a cost effective way to keep in touch and stay […]
Having a website is one thing, but having an effective website is another. One aspect that can make or break your Agent website is the content on its pages. Providing valuable information – information your audience is looking for – is crucial if you want them to become leads and clients. That’s why it’s so […]