Real Estate Marketing Idea: Throw A Party


When your client moves into a new neighborhood, they’re strangers. They may only know a few, if any, of the other families on the street. So consider throwing your client a housewarming party. These types of events are very effective loyalty building techniques in real estate sales. Here’s what you do: •  Set a date […]

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Real Estate Marketing Statistics for 2011, Shockingly Different Than 2010


The below article by AgentGenius highlights the importance of building and maintaining a referral-based business in today’s economy. With the tough real estate market in the United States, forging strong relationships with your sphere of influenceto generate referrals and repeat business has become more important now than ever. This is how you’ll differentiate yourself from […]

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Do YOU Value Your Online Real Estate Leads?


A recent article by RISMedia brings an alarming statistic to our attention – 75 percent of real estate leads generated online are lost. According to PCMS Consulting and One Cavo, these leads are lost because real estate sales professionals and others in the industry are not responding to them or are simply responding too late. […]

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New Agent? Why Activity Plans Are a Must


You’re new to real estate sales. You have a million and one things coming at you so organization is certainly a challenge. Surely, it’s easy to forget to action or follow up on key tasks and ensure you’re starting out in the best way possible. If you’re a real estate novice, there’s also a good chance […]

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