If you’re like the many other real estate professionals we communicate with regularly, you’re responsible for everything from your lead generation to marketing to paperwork and more. In other words, you are the ultimate one-man/one-woman show. As an entrepreneur you aren’t just part of a brand; you ARE your brand and that means balancing a […]
It may or may not come as a surprise to you that marketing automation is on the rise nowadays, especially when it comes to marketing your own business, specifically your real estate business. In fact, Marketo has reported that 44% of companies that implement marketing automation see a return on investment within six months and […]
In a world where we are inundated by marketing messages day-in and day-out, how do you make yours stand out? By personalizing it. Have you ever noticed how much better you feel when being reached out to personally than to feel like you are just another number? As a real estate agent, it is even […]
Real estate marketing is not a one-sided conversation anymore. In fact, the consumer holds so much power nowadays that in this competitive business environment; they are a lot more educated than ever before. With so much information digitally accessible, they come equipped with an onslaught of data, resources and peer-to-peer knowledge that they bring to […]
Last but not least, I have to give a very big and very special shout-out to an amazing new partner – Jennifer Allan-Hagedorn of Sell With Soul. Jennifer is a former Agent who is now a wildly successful author and blogger with thousands of devoted followers of her Sell With Soul philosophy and approach to […]
This is Part One of a three part update on recent happenings in the world of IXACT Contact. Parts Two and Three will follow over the next few days. To say things have been very busy for IXACT Contact on the marketing and business development front would be a big understatement. So I thought I’d take […]