In last week’s post, I talked about how to categorize contacts and assign them to Groups that are relevant to you and your business. The next step is to define your communication approach to each Category or Group, beginning with the appropriate mix and frequency of face-to-face meetings, phone calls, emails and direct mailings. This […]
The offer is signed. The mortgage is approved. The inspection went well. It’s a done deal. By all indications, your client is delighted with your services. On moving day, you leave a card and gift by the door. The transaction is complete. Now it’s time to move onto other things. Right Big mistake. Neglecting a […]
One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales. But what if you’ve lost touch with a client you did business with […]
In my last post I outlined some of the tell-tale signs that you may not be doing as good a job at contact management as you think – or should. Now let’s turn the tables for a moment and look at some of the day-to-day benefits of practicing solid contact management and using a powerful and easy to […]