Real estate agents understand the importance of email marketing, but some do not realize that real estate marketing is a form of content marketing. In fact, real estate agents are such good salespeople, that it can be difficult for them to stop “selling” to their audience! In order to get your email recipients to convert […]
Today I’m sharing a post with you from RETechnology. Read on to learn how you can retain real estate clients after you make the sale. Much advice about staying in touch with clients after the sale revolves around the same old suggestions–dripping out canned emails, sending occasional postcards and holiday messages. While there’s nothing wrong […]
This is the second post in a two-part series about new agents. In part one, we learned about Adele in Zelda, two new agents with different philosophies. Adele struggles to stay organized, and Zelda utilizes a contact relationship management (CRM) and the advice of her colleagues to get ahead. Read part one: “How new real […]
This article first appeared on Inman. New real estate agents are a diverse group. Of course, they can differ in age, experience, expertise and personality. But what most of us have in common is the desire to make a successful living from a fulfilling career, and it all starts with your motivation as a new […]
Whether you’re a fashionista or not, I bet you’ve heard of the style icon Coco Chanel. One of my favorite quotes from the legendary designer is, “In order to be irreplaceable one must always be different.” As an Agent hoping to secure loyal and repeat business, does the idea of being irreplaceable appeal to you? […]
Email marketing isn’t new, but it remains one of the most important tools a real estate agent can use! In fact, 72% of consumers say that they prefer email as the prime communication method from companies they do business with. 91% of surveyed consumers welcome promotional emails from companies and professionals they know! It’s no […]