How much of your real estate business comes from referrals? If you’re anything like the many Agents I speak with, it could be 60-80% of your business. That’s a massive amount of your livelihood coming from one source! While I happily sing the praises of prospecting phone calls and social media marketing, it can’t be […]
Real estate professionals can feel pressured to out-spend one another when it comes to digital marketing. Fortunately, the best bang for your buck is an easy-to-use CRM like IXACT Contact. A recent article by EContent illustrated 3 key reasons why email remains the go-to solution for digital marketing. We’re going to share those reasons, along […]
In sales, we often hear the acronym “ABC” which stands for “Always Be Closing.” It’s a strategy that encourages real estate agents to be persistent and focus on the end game. To follow the ABC technique, an Agent is constantly on the prowl for prospects, carefully nurturing leads, and staying highly motivated to close more […]
Real estate leads are extremely valuable. Leads that turn into prospects, then clients, then closed clients are especially valuable. But what about those leads that don’t turn into anything? Are they a dead end? Should they just be thrown away? Not so fast. Old real estate leads are still important, they just need some encouragement. […]
Ever have one of those weeks where “the sky is falling” and nothing seems to go right? Sometimes no matter what you do the chips don’t fall your way. That hot new listing you were hoping for signs up with a competitor, your best buyer lead decides to put things off for six months, even […]
Today I’m shaing a post with you from Christopher Williams on Inman. Identifying a personal brand is a challenge all Agents face, and Christopher offers thoughtful action items to help you understand and communicate your own brand. Once you know who you are, use tools like your real estate CRM to spread the word to […]