There is a popular saying in the world of internet marketing: Content is King. Essentially this means that your website needs compelling content, which is usually in the form of tips and articles that will attract prospects, keep them engaged in your site, and motivate them to contact you. For instance, think of the e-Newsletter […]
Using a real estate CRM to build a referrals-based business is the best way to get high-quality referrals and real estate leads. However, once you have the lead, you need to win the real estate listing presentation, or that potential new business goes down the drain. Fortunately, you’re going into the presentation in a strong […]
A Agents most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets. The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, […]
Have you ever wondered how you could get involved (or more involved) with email marketing? Weary of the benefits that it’ll bring to your business? We created the infographic, below, to answer these questions. It outlines all the components of an effective email marketing plan for Agents; a monthly e-Newsletter, personalized and targeted mass emails, […]
There is a myth among many Agents that clients will recommend you to friends and colleagues if they are happy with your services. “Why wouldn’t they give me a referral?” a real estate agent might ask. “I did a great job for them! I’ve been keeping in touch thanks to my real estate CRM.” Unfortunately, […]
Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how Agents can make the most of the relationships they form at the various events, conferences, and parties they attend. Enjoy! I have the good fortune of attending dozens of real estate events […]